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About Us
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What We Do

We are a Northwest-based Excess and Surplus Lines broker and Lloyds correspondent.  Headquartered in Seattle, Washington, we have branches in California, Minnesota, Missouri, and Oregon.  Independently owned and operated, we handle accounts geographically located throughout the United States and Canada.

Our company has three departments to handle diverse coverage needs: Casualty, Property, and Executive Liability.  In addition to brokerage, we also offer AMW Underwriting to create custom solutions for your clients.  Our brokers have broad market access, specific expertise, and product knowledge.  They know the rates, policy forms and major players for particular product lines.  We are not generalists but focus on placing unique or difficult coverage lines such as Liquor Liability, D&O, EPLI, Professional Liability, and all types of Property and Casualty accounts.

Company History

In February 1995 three industry veterans with diverse backgrounds and a common vision formed Alexander, Morford & Woo, Inc. (AMW).  The venture brought together the talents of Sam Alexander, an expert in casualty brokerage lines; Rick Morford, a leading specialist in Director's & Officer's and Executive Liability coverages; and Larry Woo, an authority on difficult and unusual property placements.  With over 100 years of combined insurance experience, the company's founders share guiding principles that continue to differentiate the firm in the insurance industry.

Guiding Principles

The Value of Relationships:

Solid, long-term relationships with retail brokers, clients, underwriters and colleagues are our greatest asset.  We strive to always act according to the highest ethical standards in the industry.

The Power of Teams:

Effective leadership and collaboration produce efficient, comprehensive and responsive service.  Our professionals are engaged and empowered in their team's business plan, which has propelled their success.  This allows AMW to be flexible, responsive and nimble to react to an ever-changing marketplace.

A Higher Standard:

An honest, practical and innovative approach is always the best way to serve our clients.  At AMW, we put the interest of the Insured and our retail customer ahead of our own and deal fairly and honestly with our markets, customers and competitors.  We pride ourselves on maintaining strict confidentiality of sensitive and private information of our Insureds, customers and markets.

 

We’ve got a policy for that!

 
 
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Meet the Principals
Special organizations are lead by special leaders.  Meet the principals of Alexander Morford & Woo, Inc.

 
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We are constantly looking for bright and enthusiastic individuals.

 
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