About AMW

In February 1995 three industry veterans with diverse backgrounds and a common vision combined to form Alexander, Morford & Woo, Inc. (AMW).  This new venture brought together the talents of Sam Alexander, an expert in casualty brokerage lines; Rick Morford, a leading specialist in Director's & Officer's and Executive Liability coverages; and Larry Woo, an authority on difficult and unusual property placements.  With over 105 years of combined insurance experience, the company's founders share guiding principles that continue to differentiate the firm in the insurance industry.

Guiding Principles

The Value of Relationships:

Solid, long-term relationships with retail brokers, clients, underwriters and colleagues are our greatest asset.

The Power of Teams:

Effective leadership and collaboration produce efficient, comprehensive and responsive service.

A Higher Standard:

An honest, practical and innovative approach is always the best way to serve our clients.